Development of the Back Cover

I first started started with the shoes tinted blue but I didn't think that it was effective and it looked quite boring. here is the evolution of the back cover.

I came to the conclusion that the simplicity of the photo of just skylar is a lot more effective and is more eye catching. I purposely cut out half of Skylar's face as it shows of the jacket and her style and it also made it look less generic and more interesting. She looks more mysterious which is what we are looking for as the new artist starts to grow in the pop genre.

When I found the perfect photo I started to put the track list and the legal information on it.

I found the right font and adjusted the colour as I thought it would be better for the style of the music video as we had lighter brighter colours.

I used a brighter pink with blue highlights as it fits better with the whole campaign. When looking into music campaigns I noticed that it is important for the colour pallete of the products to by coherent as it looks more appealing to the eye and everything links together.