Buying Costumes

Over the holiday I started to order the clothes that we still needed to get. After having a good idea of what we wanted for our cast to wear from the moodboards we created. 

 Editing Workshop

Today Matt showed us how to edit a music video and key techniques which are important to know when editing a music video to make your life easier and creating a better quality video.

When editing the music videos we use the software, premiere pro, the same software we used to film our opening sequence.

A time coded clapper board is used in every take to help sync the footage up. When we shoot our videos we will use an ipad for the clapper board.

Before editing anything it is very important to sync up all your footage to keep it neat. You don't use any of the sound in the original video as it is not clear and doesn't sound as authentic.

There are two different ways of syncing up the footage to the song so the movements and lip syncing in the video is in time with the audio.

Picture syncing

You take the song and put it to a time code. You then find the same time code that was on clapper board and stick the two clips together. This is the most accurate way of syncing up footage.

To not mess up the syncing, you shouldn't drag the clip, instead cut it.

Sound syncing

It is to make sure the sound of the soundtrack and the

 

You need to rename the video clips - right click rename and be as clear as you can with the names. Say what you see and what time of shot

A performance cut is just an edited video of the performer in the music video, for example no narrative elements just purely the performer. This is helpful as it is important to know how the artist looks in eash rush (clip) and helps identify the best cuts of the artist.

It is imperative to show the singer's face for first line of the lyrics as it establishes her as an artist and the main focus of the video.

You must listen to the music and illustrate what you here in it. For example the speed of the song is telling you how fast to cut. It is also good to follow the movement to see how the artists move.

If you put a shot of something it is good to have some continuity. E.G, put mid shot of guitarist then close up. So it makes more sense and keeps the narrative together.

It is good to clean the edit, meaning that you make sure everything is neat and refined to make a more appealing aesthetic video.

There are rules which are key to this process to make it easier, more time efficient and makes the end product the most profesional.

1. You should edit one hour at a time as firstly it gives you a good amount of time to focus on the editing as well as make sure you don't lose focus.
2. You should not show your video to anyone else as firstly the only opinions you need are your teachers and it is time wasting.
3. It is important to to make any rough cuts of your video as it just gives you more opportunities to make things sloppy and undine. It is best ti have everything perfected and refined at the beginning/ during the process.

 Development from our test shoot

After hearing feedback from our class on our test shoot we decided to make a few changes before shooting our video.

We have told the models that they really need to smile and heighten their characteristics to give more contrast between them and the solo artist.

We have also acquired three costume changes for the solo artist. This will make the video more interesting and will also give more appeal to the artist and adds to her synthetic star image.

There was not much interaction in the test shoot so we have included moments with 'Ricky' and 'Disco Barbie'. It will add a lot to the video and make it more interesting.

Call sheet.  Title: DISCO BARBIE – 5th November 2020 

This document is a call sheet which includes everyone's information who will be attending the shoot. This is so we can contact who we need easily, as well as use the call sheet to see exactly who we need on the day. If someone is supposed to be in the studio at certain time and they are not there, we can easily find them by using their information. This will be very useful to have on the 5th of November.

Shoot Time Schedule 

This is a shoot time schedule for what we will use on the shoot day. This shows us what and who we need at certain times of the day. This is good because now we have an idea of how our day will go and will give us a plan on what we need to do during the day.

Date	Time	Set/ Location	Description	Crew Needed	Cast Needed	Notes
4/11/12	3:30 – 6:00	Studio	Building and setting up the Pink Room	All	None
5/11/12	8:20 – 8:30	Studio	Crew Coming in and making sure we have everything ready	All	None
5/11/12	8:30 - 9:00	Studio	Girls changing  into pink dresses and putting makeup on Matt getting dress	All	Matt, Skylar,  Hollie, Neave
5/11/12	9:00 -10:00	Pink Room	Filming everything that will be in the pink room	All	Skylar, Matt, Hollie, Neave	Need Matt saying Disco Barbie and him and Skylar together
5/11/12	10:00 -10:20	Party Room	Changing Sets and girls changing costumes	All	Skylar, Hollie, Neave
5/11/12	10:20 -11:30	Party Room	Filming everything that will be in the party set	All
5/11/12	11:30 -12:00	Shadow Set	Changing sets - costume change for models and Skylar	All	Skylar, Hollie, Neave
5/11/12	12:00-1:00	Shadow Set	Filming everything that will be in the shadow room	All	Skylar, Hollie, Neave
5/11/12	1:00- 1:30	Lunch	Lunch	Lunch	Lunch
5/11/12	1:30-2:00	Screen Set	Changing Sets. Skylar changing costume. Dancers getting changed	All	Hollie, Neave, Ruby, Adriana, Skylar
5/11/12	2:00 - 3:00	Screen Set	Filming the solo dancing	All	Hollie, Ruby, Adriana,
5/11/12	3:00-3:30	Screen Set	Filming the girls dancing with Skylar in front	All	Hollie, Neave, Ruby, Adriana, Skylar
5/11/12				All

 Rehearsals with Matt

              

Rehearsals with our Solo Artist

On the weekend I had the opportunity to do a rehearsal with Skylar for what we want her do in the music video. This was very important because we need Skylar to know what to do and how to act on the day of the shoot so we don't waste time on teaching her what to do. This also helps us see what she looks like on camera even further. At certain times I told skylar what to do at certain times of the song. I also wanted to see what she would naturally do when theatrically performing to see how it will look on camera.

 Release Form

Before filming anything we needed the cast to sign release forms as if not it would be illegal to film them.

Here are the release forms for our cast.

 Testing out makeup on Solo Artist

Originally we thought of having the solo artist wearing euphoric eye makeup.

I tested it out with Skylar our main singer. I did a simple look with colour.

I think she would suit more neutral darker colours instead. And then have the models wearing more euphoric makeup. This will help the solo artist stand out more and enhance her star image.

 Final Storyboard

Here are all the pages of the storyboard that as a group we made. This will really help us on the shoot day as now we have a brief plan as well as know what we need to shoot and specifically which angles so we  know what to shoot so we can have those clips when it comes to editing. This will also help us with editing as when we start editing we have a skeleton on how we want it to look. 

 Feedback  of the test shoot

Today in class we watched everyone's test shoots for their music video and gave them feedback. This is important as it really helps us know what we need to do to elevate our video and make it better. Here are some notes that I wrote from Mike and our class.

In the video the models look really awkward. They need to know what they are doing and smile a lot more. This will help create a juxtaposition between the models and the solo artist.

They also mentioned that the solo artist should have multiple costumes to make a more exciting video.

They said that there should be more elements in the video to make it more exciting and not boring It would also be good for the artist to have more interactions with the models and "Ricky".

What they did like about the test shoot was the solo artists image, having a good attitude and good style. This really hightend from the closeups of Skylar and the the panning of her outfit.

Behind The Scenes of the Test Shoot

Here is some behind the scenes footage of our process of the test shoot. Bella and I both filmed from different angles to get many types of shots. One of use would film straight on and the other would move around getting close ups and model shots.

 Storyboard

We need to make a storyboard for our music video. A storyboard is a list of pictures or shots that we want in our music video. Essentially it is our music video in picture form. This will help us have a clearer image of how our music video will look like. It also will help us visualise what it will look like.

As a group we will collectively create the storyboard. Each of us will draw 10 shots so it is a faster process.

 Test Shoot

 Audience Profiling/ My Audience

Audience profiling is essentially defining who your audience is so you can target your product to them.

Targeting your audience is very importance because in theory not everyone will be appealed by your product meaning that once you have segmented your audience you can construct marketing methods to reach you target audience.

Traditionally there are two ways to select your audience. Either demographically or psychographic segmentation.

Demographic - 

When using the demographic method, you would select your audience by:

• Age
• Gender
• Nationality 
• Sexuality
• Race

This means that you will segment your audience by their specific social criteria.

The way you decide a demographic is commonly using the Jicnar Scale. This will help you further identify your target audience demographically

Psychographic - 

Psychographic segmentation studies consumers based on their psychological attributes. These include; 

• Ideology
• How they think
• Desires
• Goals
• Lifestyle choices 
• ect

This is a very good method  for extreme accurate targeting and marketing.

The VAL system is best known for Psychographic segmentation.

There are also Teenage VALS which helps create a clearer more specific range for audience profiling.

Internet and social media is very important to understand, track and target audiences as social media ables us to see what people like - e.g instagram, snapchat, twitter. We can see what they listen to and what type of stuff they like doing. The internet has also been able to get faster and more accurate ways to segment audiences as there are surveys accessible to everyone with the internet, ect.

When making my own campaign I will use social media to create surveys and record what a range of people have to say. Once I have located my target audience I will promote the campaign in specific ways which will catch their attention. Social media will help me market my campaign as I am able to reach to a wider audience that if I spoke to people individually.

Based from my own research I have roughly allocated my target audience. As "Disco Barbie" is in the pop genre I will focus on the younger audience, specifically, 15-17 year old girls. This is because, from the music video, the solo artist is shown as beautiful and confident which will be apart of her star image. Girls either want to act like her or want to be friends with her. We also have "Ricky" in our video, for younger girls, typically they would like that in music videos.

As a result of this in my music campaign I would use bright vivid colours as it appeals to young people and it help make the campaign stand out and reach peoples attention. I would also have a lot of pictures of the Solo artist as she is the main attraction and would further entice the targeted audience. Because of generation thrives on social media I would include many links to other social media platforms to further promote the solo pop artist.