The Richard Dyer Theory 

Richard Dyer is a film critic who had she a lot of light about the role of stars in films, TV and music

He created the idea of star image and since then has been a theory has been very important to the industry.

Star theory is fundamentally where the star/artist is an image instead of a person. The image is constructed by a range of materials.

These include;

music they put out

films they are in

magazines they're in

what they wear

products they release

etc.

All these constructions help sell the artist and markets them to their target audience.

Some of these values that certain artists need to promote  their star image is decided on their genre aswell as their audience.

For example

One direction were meant to be seen as youthful and innocent in the duration of the beginning of their career due to their age as well as having 10 year old fans

However once they aged they were promoting the values of, sexual magnetism, creativity, rebellion and heart breakers.