Social Media tracking

Social Media is a great platform for marketing and promoting upcoming products due to its spreadability, how accessible it is and it feels personal as it comes from the artist.

The main spaces where artist promote their products include, Instagram, Twitter, Youtube, Tiktok, etc.

Artists use their huge following to create a buzz before their upcoming products (albums). This is usually by posting a lot on social media to be relevant, a lot of interviews which they promote by putting it on their instagram stories, dropping little hints of a an album, releasing singles, showing artwork for the album, go on talk shows talking about their new album, ect.

Social Media is also very important for the artists image. Artists don't actually have control over their social media, they have people who control what goes on their to keep their image in tact. Mostly with pop artists, their target audience relatively are the younger generation, meaning that they need to have a perfect image for young teens to look up to and for their parents approving them for their children to listen to. 

Here is a timeline that I have made of Selena Gomez's interaction on social media from before her album launch to the day of the release.

Made with Visme Infographic Maker